Starbucks at WOC Bangkok: Learning from the Cupping Room

The Starbucks session in the Cupping Room at World of Coffee Bangkok 2026 offered more than a chance to taste coffee. It also gave participants a view of how a professional team prepares, communicates and looks after the experience around the tasting table.

From the table setting and coffee information cards to the presentation itself, the attention to detail helped participants understand the coffees in front of them. Watching the team communicate and guide the session was part of the learning experience alongside tasting.

Espresso Academic was pleased to support the Cupping Room activity. Thank you to Starbucks for sharing its approach and contributing a memorable session to World of Coffee Bangkok.